Yes, you need a business plan. A well-structured business plan is essential for laying the foundation of your business. It helps define your goals, strategies, target market, and financial projections. Not only does it serve as a roadmap for your business growth, but it also provides clarity when making decisions and communicating your vision to stakeholders or potential investors. A business plan is especially crucial if you?re seeking external funding, as it demonstrates your business?s viability and outlines how you plan to achieve profitability. Even in marketing, it helps you define how to reach your audience effectively and measure your success.